2013년 11월 23일 토요일

About 'social work programs in chicago'|...credit. Like any good Chicago politician, he ...most powerful president in modern history. Like other...America into a modern petro-socialist state. And he will use...tax those who work hard. Just like the...







About 'social work programs in chicago'|...credit. Like any good Chicago politician, he ...most powerful president in modern history. Like other...America into a modern petro-socialist state. And he will use...tax those who work hard. Just like the...








               Social               media.

It's               today's               hot               button               for               business               owners               and               executives               who               want               to               keep               up               their               marketing               savvy.

Theories               abound,               but               businesses               need               facts.
               A               lot               of               people               use               Facebook,               LinkedIn               and               other               social               media---66%               of               online               adults               in               fact,               according               to               a               new               report               from               the               Pew               Internet               research               folks,               but               what               are               they               doing?

Two-thirds               say               they               participate               mainly               to               stay               in               touch               with               current               friends               and               family               or               to               connect               with               past               friends.

No               mention               of               business.

The               report               goes               on               to               say:               

               Other               factors               play               a               much               smaller               role---14%               of               users               say               that               connecting               around               a               shared               hobby               or               interest               is               a               major               reason               they               use               social               media,               and               9%               say               that               making               new               friends               is               equally               important.

Reading               comments               by               public               figures               and               finding               potential               romantic               partners               are               cited               as               major               factors               by               just               5%               and               3%               of               social               media               users,               respectively.
               Still               nothing               about               business               purposes.

And               it's               clearly               a               heavily               individualized               activity---focused               on               connecting               people,               one               person               at               a               time.

So               where               do               businesses               fit               in?
               A               recent               presentation               for               online               marketers               in               Chicago               profiled               some               of               the               most               popular               tools               and               programs               being               used               in               social               media               today,               including               the               free               HootSuite               for               managing               all               your               social               media               sites               at               once.



               One               of               the               first               points               made               was               that               most               owners/execs               realize               it               takes               a               ton               of               work               for               any               business               to               implement               social               media               effectively.

Yet               even               with               a               consultant               advising               them,               they               still               have               to               figure               out               who               will               do               the               work.

The               presenter,               Mary               Duquaine,               is               a               strategist               for               I.M.(Integrated               Marketing)               Think               Tank,               which               offers               digital               strategy,               training               and               Internet/mobile               marketing               services               for               businesses.

She               also               teaches               Social               Media               Marketing               at               Lewis               University.
               As               the               size               of               the               company               grows,               the               issues               get               more               complicated.

Jason               Seiden,               of               Ajax               Social               Media,               a               workforce               marketing               firm               that               was               recently               invited               by               LinkedIn               to               help               corporate               users               optimize               their               profiles,               says               implementing               social               media               the               right               way-via               employees,               or               what               he               calls               "workforce               marketing"-gives               the               company               leverage.



               Large               companies               tend               to               manage               their               internal               communications               by               top               down               control.

According               to               Mr.

Seiden               they               should               focus               their               first               social               media               efforts               via               a               team---e.g.,               the               recruiting/employment               branding               team.

He               said               all               companies               are               similar               in               that               "top               executive               support               is               imperative               if               social               initiatives               are               to               succeed."
               As               for               content,               most               people               already               know               you               can't               just               start               selling               something               on               Twitter               or               Facebook.

Ms.

Duquaine               reminded               that               audiences               quickly               disappear               when               they               smell               sales               pitches.

Many               business               owners               think               instead               of               using               Twitter               or               Facebook               as               tools               to               generate               brand               recognition               and               to               engage               audiences.



               Mr.

Seiden               said:               "People               are               not               interested               in               connecting               with               brands               on               social               media---whatever               marketers               say.

The               research               shows               that               people               want               to               keep               in               touch               with,               connect               with,               and               socialize               with               one               another…"
               So               how               does               a               business               "do"               social               media?
               Let's               say               a               small               business               wants               to               promote               a               book               or               other               similar               product.

What               do               they               do?
               While               it's               important               to               know               which               social               media               tools               most               people               in               your               target               markets               are               using,               the               much               larger               issue               is               what               exactly               you               do               with               them.

It's               a               delicate,               complex               effort               "to               build               an               audience,               seed               messages,               generate               interest,               and               convert               interest               into               sales,"               said               Mr.

Seiden.



               He               recommends               the               following               top               5               practices               for               using               social:
                              Make               yourself               credible.

Anyone               vetting               you               on               social               media               should               see               a               single,               clear               message               that               makes               sense.

                              Be               consistent.

Marry               your               online               and               offline               personas.

Consistency               of               messaging               is               key.

               Give,               give,               give.

I'm               not               looking               you               up               because               I               couldn't               find               your               biography               on               Amazon.

I'm               looking               you               up               because               I               think               you               might               help               me               solve               my               problem.

Prove               it.

                              Be               yourself.

Don't               follow               others'               examples.

Set               your               own               instead.

                              Automate.

As               your               audience               grows,               you'll               find               it               impossible               to               communicate               manually               with               your               tribe.

Use               tools               such               as               Hootsuite               to               align               messages               across               mediums...


                              Ms.

Duquaine               suggests               these               5               best               practices:
                              Consider               your               website               your               social               media               hub.

Link               all               of               your               social               media               efforts               back               to               your               own               website.

This               will               strengthen               your               online               brand               presence.

                              Claim               your               space               and               complete               your               profile.

There               are               many               different               platforms               beyond               Facebook,               Twitter               and               LinkedIn.

Find               the               platforms               that               make               sense               for               your               business               and               claim               your               space.

Be               sure               to               complete               your               profile               and               include               a               link               to               your               website.

                              Listen               and               identify               influencers               on               each               social               media               platform.

Key               influencers               will               help               you               connect               to               your               audience.

Listening               helps               you               to               learn               the               proper               social               etiquette,               identify               your               audience               and               connect               with               influential               members.

                              Engage               with               the               community.

Use               a               consistent               branding               presence               and               online               voice.

Building               relationships               is               the               primary               function               of               social               media.

When               you               provide               value,               people               will               respond.

                              Dedicate               resources.

Social               media               takes               time               and               energy.

Consider               social               media               a               part               of               your               overall               customer               service               and               branding               efforts.

Dedicate               human               resources               and               use               appropriate               tools               to               help               manage               your               company's               online               presence.


                              "The               lines               between               personal               and               professional               are               gone,"               said               Mr.

Seiden.

"The               world               is               now               truly               profersonal™."               

               Forget               privacy               in               the               workplace,               as               technology               continues               to               shape               the               world               we               live               and               work               in.



               Pew               Internet               Research,               report               Why               Americans               Use               Social               Media                              HootSuite,               home               page                              Integrated               Marketing               Think               Tank,               I.M.ThinkTank               home               page                              Ajax               Social               Media,               home               page               





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