레이블이 BSW Degree Chicago인 게시물을 표시합니다. 모든 게시물 표시
레이블이 BSW Degree Chicago인 게시물을 표시합니다. 모든 게시물 표시

2013년 11월 23일 토요일

오후 7:16

By Reta Sandberg

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About 'social work programs in chicago'|...credit. Like any good Chicago politician, he ...most powerful president in modern history. Like other...America into a modern petro-socialist state. And he will use...tax those who work hard. Just like the...







About 'social work programs in chicago'|...credit. Like any good Chicago politician, he ...most powerful president in modern history. Like other...America into a modern petro-socialist state. And he will use...tax those who work hard. Just like the...








               Ｓｏｃｉａｌ               ｍｅｄｉａ.

Ｉｔ'ｓ               ｔｏｄａｙ'ｓ               ｈｏｔ               ｂｕｔｔｏｎ               ｆｏｒ               ｂｕｓｉｎｅｓｓ               ｏｗｎｅｒｓ               ａｎｄ               ｅｘｅｃｕｔｉｖｅｓ               ｗｈｏ               ｗａｎｔ               ｔｏ               ｋｅｅｐ               ｕｐ               ｔｈｅｉｒ               ｍａｒｋｅｔｉｎｇ               ｓａｖｖｙ.

Ｔｈｅｏｒｉｅｓ               ａｂｏｕｎｄ,               ｂｕｔ               ｂｕｓｉｎｅｓｓｅｓ               ｎｅｅｄ               ｆａｃｔｓ.
               Ａ               ｌｏｔ               ｏｆ               ｐｅｏｐｌｅ               ｕｓｅ               Ｆａｃｅｂｏｏｋ,               ＬｉｎｋｅｄＩｎ               ａｎｄ               ｏｔｈｅｒ               ｓｏｃｉａｌ               ｍｅｄｉａ---66%               ｏｆ               ｏｎｌｉｎｅ               ａｄｕｌｔｓ               ｉｎ               ｆａｃｔ,               ａｃｃｏｒｄｉｎｇ               ｔｏ               ａ               ｎｅｗ               ｒｅｐｏｒｔ               ｆｒｏｍ               ｔｈｅ               Ｐｅｗ               Ｉｎｔｅｒｎｅｔ               ｒｅｓｅａｒｃｈ               ｆｏｌｋｓ,               ｂｕｔ               ｗｈａｔ               ａｒｅ               ｔｈｅｙ               ｄｏｉｎｇ?

Ｔｗｏ-ｔｈｉｒｄｓ               ｓａｙ               ｔｈｅｙ               ｐａｒｔｉｃｉｐａｔｅ               ｍａｉｎｌｙ               ｔｏ               ｓｔａｙ               ｉｎ               ｔｏｕｃｈ               ｗｉｔｈ               ｃｕｒｒｅｎｔ               ｆｒｉｅｎｄｓ               ａｎｄ               ｆａｍｉｌｙ               ｏｒ               ｔｏ               ｃｏｎｎｅｃｔ               ｗｉｔｈ               ｐａｓｔ               ｆｒｉｅｎｄｓ.

Ｎｏ               ｍｅｎｔｉｏｎ               ｏｆ               ｂｕｓｉｎｅｓｓ.

Ｔｈｅ               ｒｅｐｏｒｔ               ｇｏｅｓ               ｏｎ               ｔｏ               ｓａｙ:               

               Ｏｔｈｅｒ               ｆａｃｔｏｒｓ               ｐｌａｙ               ａ               ｍｕｃｈ               ｓｍａｌｌｅｒ               ｒｏｌｅ---14%               ｏｆ               ｕｓｅｒｓ               ｓａｙ               ｔｈａｔ               ｃｏｎｎｅｃｔｉｎｇ               ａｒｏｕｎｄ               ａ               ｓｈａｒｅｄ               ｈｏｂｂｙ               ｏｒ               ｉｎｔｅｒｅｓｔ               ｉｓ               ａ               ｍａｊｏｒ               ｒｅａｓｏｎ               ｔｈｅｙ               ｕｓｅ               ｓｏｃｉａｌ               ｍｅｄｉａ,               ａｎｄ               9%               ｓａｙ               ｔｈａｔ               ｍａｋｉｎｇ               ｎｅｗ               ｆｒｉｅｎｄｓ               ｉｓ               ｅｑｕａｌｌｙ               ｉｍｐｏｒｔａｎｔ.

Ｒｅａｄｉｎｇ               ｃｏｍｍｅｎｔｓ               ｂｙ               ｐｕｂｌｉｃ               ｆｉｇｕｒｅｓ               ａｎｄ               ｆｉｎｄｉｎｇ               ｐｏｔｅｎｔｉａｌ               ｒｏｍａｎｔｉｃ               ｐａｒｔｎｅｒｓ               ａｒｅ               ｃｉｔｅｄ               ａｓ               ｍａｊｏｒ               ｆａｃｔｏｒｓ               ｂｙ               ｊｕｓｔ               5%               ａｎｄ               3%               ｏｆ               ｓｏｃｉａｌ               ｍｅｄｉａ               ｕｓｅｒｓ,               ｒｅｓｐｅｃｔｉｖｅｌｙ.
               Ｓｔｉｌｌ               ｎｏｔｈｉｎｇ               ａｂｏｕｔ               ｂｕｓｉｎｅｓｓ               ｐｕｒｐｏｓｅｓ.

Ａｎｄ               ｉｔ'ｓ               ｃｌｅａｒｌｙ               ａ               ｈｅａｖｉｌｙ               ｉｎｄｉｖｉｄｕａｌｉｚｅｄ               ａｃｔｉｖｉｔｙ---ｆｏｃｕｓｅｄ               ｏｎ               ｃｏｎｎｅｃｔｉｎｇ               ｐｅｏｐｌｅ,               ｏｎｅ               ｐｅｒｓｏｎ               ａｔ               ａ               ｔｉｍｅ.

Ｓｏ               ｗｈｅｒｅ               ｄｏ               ｂｕｓｉｎｅｓｓｅｓ               ｆｉｔ               ｉｎ?
               Ａ               ｒｅｃｅｎｔ               ｐｒｅｓｅｎｔａｔｉｏｎ               ｆｏｒ               ｏｎｌｉｎｅ               ｍａｒｋｅｔｅｒｓ               ｉｎ               Ｃｈｉｃａｇｏ               ｐｒｏｆｉｌｅｄ               ｓｏｍｅ               ｏｆ               ｔｈｅ               ｍｏｓｔ               ｐｏｐｕｌａｒ               ｔｏｏｌｓ               ａｎｄ               ｐｒｏｇｒａｍｓ               ｂｅｉｎｇ               ｕｓｅｄ               ｉｎ               ｓｏｃｉａｌ               ｍｅｄｉａ               ｔｏｄａｙ,               ｉｎｃｌｕｄｉｎｇ               ｔｈｅ               ｆｒｅｅ               ＨｏｏｔＳｕｉｔｅ               ｆｏｒ               ｍａｎａｇｉｎｇ               ａｌｌ               ｙｏｕｒ               ｓｏｃｉａｌ               ｍｅｄｉａ               ｓｉｔｅｓ               ａｔ               ｏｎｃｅ.



               Ｏｎｅ               ｏｆ               ｔｈｅ               ｆｉｒｓｔ               ｐｏｉｎｔｓ               ｍａｄｅ               ｗａｓ               ｔｈａｔ               ｍｏｓｔ               ｏｗｎｅｒｓ/ｅｘｅｃｓ               ｒｅａｌｉｚｅ               ｉｔ               ｔａｋｅｓ               ａ               ｔｏｎ               ｏｆ               ｗｏｒｋ               ｆｏｒ               ａｎｙ               ｂｕｓｉｎｅｓｓ               ｔｏ               ｉｍｐｌｅｍｅｎｔ               ｓｏｃｉａｌ               ｍｅｄｉａ               ｅｆｆｅｃｔｉｖｅｌｙ.

Ｙｅｔ               ｅｖｅｎ               ｗｉｔｈ               ａ               ｃｏｎｓｕｌｔａｎｔ               ａｄｖｉｓｉｎｇ               ｔｈｅｍ,               ｔｈｅｙ               ｓｔｉｌｌ               ｈａｖｅ               ｔｏ               ｆｉｇｕｒｅ               ｏｕｔ               ｗｈｏ               ｗｉｌｌ               ｄｏ               ｔｈｅ               ｗｏｒｋ.

Ｔｈｅ               ｐｒｅｓｅｎｔｅｒ,               Ｍａｒｙ               Ｄｕｑｕａｉｎｅ,               ｉｓ               ａ               ｓｔｒａｔｅｇｉｓｔ               ｆｏｒ               Ｉ.Ｍ.(Ｉｎｔｅｇｒａｔｅｄ               Ｍａｒｋｅｔｉｎｇ)               Ｔｈｉｎｋ               Ｔａｎｋ,               ｗｈｉｃｈ               ｏｆｆｅｒｓ               ｄｉｇｉｔａｌ               ｓｔｒａｔｅｇｙ,               ｔｒａｉｎｉｎｇ               ａｎｄ               Ｉｎｔｅｒｎｅｔ/ｍｏｂｉｌｅ               ｍａｒｋｅｔｉｎｇ               ｓｅｒｖｉｃｅｓ               ｆｏｒ               ｂｕｓｉｎｅｓｓｅｓ.

Ｓｈｅ               ａｌｓｏ               ｔｅａｃｈｅｓ               Ｓｏｃｉａｌ               Ｍｅｄｉａ               Ｍａｒｋｅｔｉｎｇ               ａｔ               Ｌｅｗｉｓ               Ｕｎｉｖｅｒｓｉｔｙ.
               Ａｓ               ｔｈｅ               ｓｉｚｅ               ｏｆ               ｔｈｅ               ｃｏｍｐａｎｙ               ｇｒｏｗｓ,               ｔｈｅ               ｉｓｓｕｅｓ               ｇｅｔ               ｍｏｒｅ               ｃｏｍｐｌｉｃａｔｅｄ.

Ｊａｓｏｎ               Ｓｅｉｄｅｎ,               ｏｆ               Ａｊａｘ               Ｓｏｃｉａｌ               Ｍｅｄｉａ,               ａ               ｗｏｒｋｆｏｒｃｅ               ｍａｒｋｅｔｉｎｇ               ｆｉｒｍ               ｔｈａｔ               ｗａｓ               ｒｅｃｅｎｔｌｙ               ｉｎｖｉｔｅｄ               ｂｙ               ＬｉｎｋｅｄＩｎ               ｔｏ               ｈｅｌｐ               ｃｏｒｐｏｒａｔｅ               ｕｓｅｒｓ               ｏｐｔｉｍｉｚｅ               ｔｈｅｉｒ               ｐｒｏｆｉｌｅｓ,               ｓａｙｓ               ｉｍｐｌｅｍｅｎｔｉｎｇ               ｓｏｃｉａｌ               ｍｅｄｉａ               ｔｈｅ               ｒｉｇｈｔ               ｗａｙ-ｖｉａ               ｅｍｐｌｏｙｅｅｓ,               ｏｒ               ｗｈａｔ               ｈｅ               ｃａｌｌｓ               "ｗｏｒｋｆｏｒｃｅ               ｍａｒｋｅｔｉｎｇ"-ｇｉｖｅｓ               ｔｈｅ               ｃｏｍｐａｎｙ               ｌｅｖｅｒａｇｅ.



               Ｌａｒｇｅ               ｃｏｍｐａｎｉｅｓ               ｔｅｎｄ               ｔｏ               ｍａｎａｇｅ               ｔｈｅｉｒ               ｉｎｔｅｒｎａｌ               ｃｏｍｍｕｎｉｃａｔｉｏｎｓ               ｂｙ               ｔｏｐ               ｄｏｗｎ               ｃｏｎｔｒｏｌ.

Ａｃｃｏｒｄｉｎｇ               ｔｏ               Ｍｒ.

Ｓｅｉｄｅｎ               ｔｈｅｙ               ｓｈｏｕｌｄ               ｆｏｃｕｓ               ｔｈｅｉｒ               ｆｉｒｓｔ               ｓｏｃｉａｌ               ｍｅｄｉａ               ｅｆｆｏｒｔｓ               ｖｉａ               ａ               ｔｅａｍ---ｅ.ｇ.,               ｔｈｅ               ｒｅｃｒｕｉｔｉｎｇ/ｅｍｐｌｏｙｍｅｎｔ               ｂｒａｎｄｉｎｇ               ｔｅａｍ.

Ｈｅ               ｓａｉｄ               ａｌｌ               ｃｏｍｐａｎｉｅｓ               ａｒｅ               ｓｉｍｉｌａｒ               ｉｎ               ｔｈａｔ               "ｔｏｐ               ｅｘｅｃｕｔｉｖｅ               ｓｕｐｐｏｒｔ               ｉｓ               ｉｍｐｅｒａｔｉｖｅ               ｉｆ               ｓｏｃｉａｌ               ｉｎｉｔｉａｔｉｖｅｓ               ａｒｅ               ｔｏ               ｓｕｃｃｅｅｄ."
               Ａｓ               ｆｏｒ               ｃｏｎｔｅｎｔ,               ｍｏｓｔ               ｐｅｏｐｌｅ               ａｌｒｅａｄｙ               ｋｎｏｗ               ｙｏｕ               ｃａｎ'ｔ               ｊｕｓｔ               ｓｔａｒｔ               ｓｅｌｌｉｎｇ               ｓｏｍｅｔｈｉｎｇ               ｏｎ               Ｔｗｉｔｔｅｒ               ｏｒ               Ｆａｃｅｂｏｏｋ.

Ｍｓ.

Ｄｕｑｕａｉｎｅ               ｒｅｍｉｎｄｅｄ               ｔｈａｔ               ａｕｄｉｅｎｃｅｓ               ｑｕｉｃｋｌｙ               ｄｉｓａｐｐｅａｒ               ｗｈｅｎ               ｔｈｅｙ               ｓｍｅｌｌ               ｓａｌｅｓ               ｐｉｔｃｈｅｓ.

Ｍａｎｙ               ｂｕｓｉｎｅｓｓ               ｏｗｎｅｒｓ               ｔｈｉｎｋ               ｉｎｓｔｅａｄ               ｏｆ               ｕｓｉｎｇ               Ｔｗｉｔｔｅｒ               ｏｒ               Ｆａｃｅｂｏｏｋ               ａｓ               ｔｏｏｌｓ               ｔｏ               ｇｅｎｅｒａｔｅ               ｂｒａｎｄ               ｒｅｃｏｇｎｉｔｉｏｎ               ａｎｄ               ｔｏ               ｅｎｇａｇｅ               ａｕｄｉｅｎｃｅｓ.



               Ｍｒ.

Ｓｅｉｄｅｎ               ｓａｉｄ:               "Ｐｅｏｐｌｅ               ａｒｅ               ｎｏｔ               ｉｎｔｅｒｅｓｔｅｄ               ｉｎ               ｃｏｎｎｅｃｔｉｎｇ               ｗｉｔｈ               ｂｒａｎｄｓ               ｏｎ               ｓｏｃｉａｌ               ｍｅｄｉａ---ｗｈａｔｅｖｅｒ               ｍａｒｋｅｔｅｒｓ               ｓａｙ.

Ｔｈｅ               ｒｅｓｅａｒｃｈ               ｓｈｏｗｓ               ｔｈａｔ               ｐｅｏｐｌｅ               ｗａｎｔ               ｔｏ               ｋｅｅｐ               ｉｎ               ｔｏｕｃｈ               ｗｉｔｈ,               ｃｏｎｎｅｃｔ               ｗｉｔｈ,               ａｎｄ               ｓｏｃｉａｌｉｚｅ               ｗｉｔｈ               ｏｎｅ               ａｎｏｔｈｅｒ…"
               Ｓｏ               ｈｏｗ               ｄｏｅｓ               ａ               ｂｕｓｉｎｅｓｓ               "ｄｏ"               ｓｏｃｉａｌ               ｍｅｄｉａ?
               Ｌｅｔ'ｓ               ｓａｙ               ａ               ｓｍａｌｌ               ｂｕｓｉｎｅｓｓ               ｗａｎｔｓ               ｔｏ               ｐｒｏｍｏｔｅ               ａ               ｂｏｏｋ               ｏｒ               ｏｔｈｅｒ               ｓｉｍｉｌａｒ               ｐｒｏｄｕｃｔ.

Ｗｈａｔ               ｄｏ               ｔｈｅｙ               ｄｏ?
               Ｗｈｉｌｅ               ｉｔ'ｓ               ｉｍｐｏｒｔａｎｔ               ｔｏ               ｋｎｏｗ               ｗｈｉｃｈ               ｓｏｃｉａｌ               ｍｅｄｉａ               ｔｏｏｌｓ               ｍｏｓｔ               ｐｅｏｐｌｅ               ｉｎ               ｙｏｕｒ               ｔａｒｇｅｔ               ｍａｒｋｅｔｓ               ａｒｅ               ｕｓｉｎｇ,               ｔｈｅ               ｍｕｃｈ               ｌａｒｇｅｒ               ｉｓｓｕｅ               ｉｓ               ｗｈａｔ               ｅｘａｃｔｌｙ               ｙｏｕ               ｄｏ               ｗｉｔｈ               ｔｈｅｍ.

Ｉｔ'ｓ               ａ               ｄｅｌｉｃａｔｅ,               ｃｏｍｐｌｅｘ               ｅｆｆｏｒｔ               "ｔｏ               ｂｕｉｌｄ               ａｎ               ａｕｄｉｅｎｃｅ,               ｓｅｅｄ               ｍｅｓｓａｇｅｓ,               ｇｅｎｅｒａｔｅ               ｉｎｔｅｒｅｓｔ,               ａｎｄ               ｃｏｎｖｅｒｔ               ｉｎｔｅｒｅｓｔ               ｉｎｔｏ               ｓａｌｅｓ,"               ｓａｉｄ               Ｍｒ.

Ｓｅｉｄｅｎ.



               Ｈｅ               ｒｅｃｏｍｍｅｎｄｓ               ｔｈｅ               ｆｏｌｌｏｗｉｎｇ               ｔｏｐ               5               ｐｒａｃｔｉｃｅｓ               ｆｏｒ               ｕｓｉｎｇ               ｓｏｃｉａｌ:
                              Ｍａｋｅ               ｙｏｕｒｓｅｌｆ               ｃｒｅｄｉｂｌｅ.

Ａｎｙｏｎｅ               ｖｅｔｔｉｎｇ               ｙｏｕ               ｏｎ               ｓｏｃｉａｌ               ｍｅｄｉａ               ｓｈｏｕｌｄ               ｓｅｅ               ａ               ｓｉｎｇｌｅ,               ｃｌｅａｒ               ｍｅｓｓａｇｅ               ｔｈａｔ               ｍａｋｅｓ               ｓｅｎｓｅ.

                              Ｂｅ               ｃｏｎｓｉｓｔｅｎｔ.

Ｍａｒｒｙ               ｙｏｕｒ               ｏｎｌｉｎｅ               ａｎｄ               ｏｆｆｌｉｎｅ               ｐｅｒｓｏｎａｓ.

Ｃｏｎｓｉｓｔｅｎｃｙ               ｏｆ               ｍｅｓｓａｇｉｎｇ               ｉｓ               ｋｅｙ.

               Ｇｉｖｅ,               ｇｉｖｅ,               ｇｉｖｅ.

Ｉ'ｍ               ｎｏｔ               ｌｏｏｋｉｎｇ               ｙｏｕ               ｕｐ               ｂｅｃａｕｓｅ               Ｉ               ｃｏｕｌｄｎ'ｔ               ｆｉｎｄ               ｙｏｕｒ               ｂｉｏｇｒａｐｈｙ               ｏｎ               Ａｍａｚｏｎ.

Ｉ'ｍ               ｌｏｏｋｉｎｇ               ｙｏｕ               ｕｐ               ｂｅｃａｕｓｅ               Ｉ               ｔｈｉｎｋ               ｙｏｕ               ｍｉｇｈｔ               ｈｅｌｐ               ｍｅ               ｓｏｌｖｅ               ｍｙ               ｐｒｏｂｌｅｍ.

Ｐｒｏｖｅ               ｉｔ.

                              Ｂｅ               ｙｏｕｒｓｅｌｆ.

Ｄｏｎ'ｔ               ｆｏｌｌｏｗ               ｏｔｈｅｒｓ'               ｅｘａｍｐｌｅｓ.

Ｓｅｔ               ｙｏｕｒ               ｏｗｎ               ｉｎｓｔｅａｄ.

                              Ａｕｔｏｍａｔｅ.

Ａｓ               ｙｏｕｒ               ａｕｄｉｅｎｃｅ               ｇｒｏｗｓ,               ｙｏｕ'ｌｌ               ｆｉｎｄ               ｉｔ               ｉｍｐｏｓｓｉｂｌｅ               ｔｏ               ｃｏｍｍｕｎｉｃａｔｅ               ｍａｎｕａｌｌｙ               ｗｉｔｈ               ｙｏｕｒ               ｔｒｉｂｅ.

Ｕｓｅ               ｔｏｏｌｓ               ｓｕｃｈ               ａｓ               Ｈｏｏｔｓｕｉｔｅ               ｔｏ               ａｌｉｇｎ               ｍｅｓｓａｇｅｓ               ａｃｒｏｓｓ               ｍｅｄｉｕｍｓ...


                              Ｍｓ.

Ｄｕｑｕａｉｎｅ               ｓｕｇｇｅｓｔｓ               ｔｈｅｓｅ               5               ｂｅｓｔ               ｐｒａｃｔｉｃｅｓ:
                              Ｃｏｎｓｉｄｅｒ               ｙｏｕｒ               ｗｅｂｓｉｔｅ               ｙｏｕｒ               ｓｏｃｉａｌ               ｍｅｄｉａ               ｈｕｂ.

Ｌｉｎｋ               ａｌｌ               ｏｆ               ｙｏｕｒ               ｓｏｃｉａｌ               ｍｅｄｉａ               ｅｆｆｏｒｔｓ               ｂａｃｋ               ｔｏ               ｙｏｕｒ               ｏｗｎ               ｗｅｂｓｉｔｅ.

Ｔｈｉｓ               ｗｉｌｌ               ｓｔｒｅｎｇｔｈｅｎ               ｙｏｕｒ               ｏｎｌｉｎｅ               ｂｒａｎｄ               ｐｒｅｓｅｎｃｅ.

                              Ｃｌａｉｍ               ｙｏｕｒ               ｓｐａｃｅ               ａｎｄ               ｃｏｍｐｌｅｔｅ               ｙｏｕｒ               ｐｒｏｆｉｌｅ.

Ｔｈｅｒｅ               ａｒｅ               ｍａｎｙ               ｄｉｆｆｅｒｅｎｔ               ｐｌａｔｆｏｒｍｓ               ｂｅｙｏｎｄ               Ｆａｃｅｂｏｏｋ,               Ｔｗｉｔｔｅｒ               ａｎｄ               ＬｉｎｋｅｄＩｎ.

Ｆｉｎｄ               ｔｈｅ               ｐｌａｔｆｏｒｍｓ               ｔｈａｔ               ｍａｋｅ               ｓｅｎｓｅ               ｆｏｒ               ｙｏｕｒ               ｂｕｓｉｎｅｓｓ               ａｎｄ               ｃｌａｉｍ               ｙｏｕｒ               ｓｐａｃｅ.

Ｂｅ               ｓｕｒｅ               ｔｏ               ｃｏｍｐｌｅｔｅ               ｙｏｕｒ               ｐｒｏｆｉｌｅ               ａｎｄ               ｉｎｃｌｕｄｅ               ａ               ｌｉｎｋ               ｔｏ               ｙｏｕｒ               ｗｅｂｓｉｔｅ.

                              Ｌｉｓｔｅｎ               ａｎｄ               ｉｄｅｎｔｉｆｙ               ｉｎｆｌｕｅｎｃｅｒｓ               ｏｎ               ｅａｃｈ               ｓｏｃｉａｌ               ｍｅｄｉａ               ｐｌａｔｆｏｒｍ.

Ｋｅｙ               ｉｎｆｌｕｅｎｃｅｒｓ               ｗｉｌｌ               ｈｅｌｐ               ｙｏｕ               ｃｏｎｎｅｃｔ               ｔｏ               ｙｏｕｒ               ａｕｄｉｅｎｃｅ.

Ｌｉｓｔｅｎｉｎｇ               ｈｅｌｐｓ               ｙｏｕ               ｔｏ               ｌｅａｒｎ               ｔｈｅ               ｐｒｏｐｅｒ               ｓｏｃｉａｌ               ｅｔｉｑｕｅｔｔｅ,               ｉｄｅｎｔｉｆｙ               ｙｏｕｒ               ａｕｄｉｅｎｃｅ               ａｎｄ               ｃｏｎｎｅｃｔ               ｗｉｔｈ               ｉｎｆｌｕｅｎｔｉａｌ               ｍｅｍｂｅｒｓ.

                              Ｅｎｇａｇｅ               ｗｉｔｈ               ｔｈｅ               ｃｏｍｍｕｎｉｔｙ.

Ｕｓｅ               ａ               ｃｏｎｓｉｓｔｅｎｔ               ｂｒａｎｄｉｎｇ               ｐｒｅｓｅｎｃｅ               ａｎｄ               ｏｎｌｉｎｅ               ｖｏｉｃｅ.

Ｂｕｉｌｄｉｎｇ               ｒｅｌａｔｉｏｎｓｈｉｐｓ               ｉｓ               ｔｈｅ               ｐｒｉｍａｒｙ               ｆｕｎｃｔｉｏｎ               ｏｆ               ｓｏｃｉａｌ               ｍｅｄｉａ.

Ｗｈｅｎ               ｙｏｕ               ｐｒｏｖｉｄｅ               ｖａｌｕｅ,               ｐｅｏｐｌｅ               ｗｉｌｌ               ｒｅｓｐｏｎｄ.

                              Ｄｅｄｉｃａｔｅ               ｒｅｓｏｕｒｃｅｓ.

Ｓｏｃｉａｌ               ｍｅｄｉａ               ｔａｋｅｓ               ｔｉｍｅ               ａｎｄ               ｅｎｅｒｇｙ.

Ｃｏｎｓｉｄｅｒ               ｓｏｃｉａｌ               ｍｅｄｉａ               ａ               ｐａｒｔ               ｏｆ               ｙｏｕｒ               ｏｖｅｒａｌｌ               ｃｕｓｔｏｍｅｒ               ｓｅｒｖｉｃｅ               ａｎｄ               ｂｒａｎｄｉｎｇ               ｅｆｆｏｒｔｓ.

Ｄｅｄｉｃａｔｅ               ｈｕｍａｎ               ｒｅｓｏｕｒｃｅｓ               ａｎｄ               ｕｓｅ               ａｐｐｒｏｐｒｉａｔｅ               ｔｏｏｌｓ               ｔｏ               ｈｅｌｐ               ｍａｎａｇｅ               ｙｏｕｒ               ｃｏｍｐａｎｙ'ｓ               ｏｎｌｉｎｅ               ｐｒｅｓｅｎｃｅ.


                              "Ｔｈｅ               ｌｉｎｅｓ               ｂｅｔｗｅｅｎ               ｐｅｒｓｏｎａｌ               ａｎｄ               ｐｒｏｆｅｓｓｉｏｎａｌ               ａｒｅ               ｇｏｎｅ,"               ｓａｉｄ               Ｍｒ.

Ｓｅｉｄｅｎ.

"Ｔｈｅ               ｗｏｒｌｄ               ｉｓ               ｎｏｗ               ｔｒｕｌｙ               ｐｒｏｆｅｒｓｏｎａｌ™."               

               Ｆｏｒｇｅｔ               ｐｒｉｖａｃｙ               ｉｎ               ｔｈｅ               ｗｏｒｋｐｌａｃｅ,               ａｓ               ｔｅｃｈｎｏｌｏｇｙ               ｃｏｎｔｉｎｕｅｓ               ｔｏ               ｓｈａｐｅ               ｔｈｅ               ｗｏｒｌｄ               ｗｅ               ｌｉｖｅ               ａｎｄ               ｗｏｒｋ               ｉｎ.



               Ｐｅｗ               Ｉｎｔｅｒｎｅｔ               Ｒｅｓｅａｒｃｈ,               ｒｅｐｏｒｔ               Ｗｈｙ               Ａｍｅｒｉｃａｎｓ               Ｕｓｅ               Ｓｏｃｉａｌ               Ｍｅｄｉａ                              ＨｏｏｔＳｕｉｔｅ,               ｈｏｍｅ               ｐａｇｅ                              Ｉｎｔｅｇｒａｔｅｄ               Ｍａｒｋｅｔｉｎｇ               Ｔｈｉｎｋ               Ｔａｎｋ,               Ｉ.Ｍ.ＴｈｉｎｋＴａｎｋ               ｈｏｍｅ               ｐａｇｅ                              Ａｊａｘ               Ｓｏｃｉａｌ               Ｍｅｄｉａ,               ｈｏｍｅ               ｐａｇｅ               





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    Ｈｏｗ               ｄｏｅｓ               ｔｈｅ               ｍｏｄｅｌ               ｍｉｎｏｒｉｔｙ               ｓｔｅｒｅｏｔｙｐｅ               ａｆｆｅｃｔ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎｓ               ｉｎ               ｒｅｇａｒｄ               ｔｏ               ｔｈｅｉｒ               ａｃａｄｅｍｉｃ               ｐｅｒｆｏｒｍａｎｃｅ               ａｎｄ               ｗｈｙ?

    Ｗｈｉｌｅ               ｅｘａｍｉｎｉｎｇ               ｔｈｅ               ａｖｅｒａｇｅ               Ｓｃｈｏｌａｓｔｉｃ               Ａｐｔｉｔｕｄｅ               Ｔｅｓｔ               (ＳＡＴ)               ｓｃｏｒｅｓ               ｂｙ               ｅｔｈｎｉｃｉｔｙ               ａｎｄ               ｇｅｎｄｅｒ               ｔｈｅ               ｑｕｅｓｔｉｏｎ               ｃａｍｅ               ｕｐ               ａｓ               ｔｏ               ｗｈｙ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔｓ               ｓｃｏｒｅｄ               ｏｎ               ａｖｅｒａｇｅ               ｈｉｇｈｅｒ               ｉｎ               ｔｈｅ               ｍａｔｈ               ｓｅｃｔｉｏｎ               ｔｈａｎ               ａｌｌ               ｏｔｈｅｒ               ｅｔｈｎｉｃｉｔｉｅｓ               ｉｎｃｌｕｄｉｎｇ               Ｗｈｉｔｅ               ｓｔｕｄｅｎｔｓ.

    Ｔｈｒｏｕｇｈ               ｒｅａｄｉｎｇｓ               ｉｎ               Ａｎｄｅｒｓｏｎ               ａｎｄ               ｃｌａｓｓ               ｄｉｓｃｕｓｓｉｏｎｓ               ａ               ｓｔｒｏｎｇ               ｃｏｒｒｅｌａｔｉｏｎ               ｂｅｔｗｅｅｎ               ｔｈｅ               ｉｎｃｏｍｅ               ｏｆ               ａ               ｆａｍｉｌｙ,               ｐｒｉｍａｒｉｌｙ               ｔｈｅ               ｉｎｃｏｍｅ               ｏｆ               ｔｈｅ               ｆａｔｈｅｒ,               ａｎｄ               ｔｈｅ               ｃｈｉｌｄ'ｓ               ＳＡＴ               ｓｃｏｒｅｓ               ｗａｓ               ｆｏｕｎｄ,               ｂｕｔ               ｉｓ               ｔｈｅｒｅ               ｓｏｍｅｔｈｉｎｇ               ｍｏｒｅ               ｂｅｈｉｎｄ               ｔｈｅ               ａｃａｄｅｍｉｃ               ｓｕｃｃｅｓｓ               ｏｆ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎｓ               (Ａｎｄｅｒｓｏｎ,               446;               Ｃｌａｓｓ               Ｎｏｔｅｓ,               5-28-04).

    Ａｍｅｒｉｃａｎ               ｓｏｃｉｅｔｙ               ｉｓ               ｃａｕｇｈｔ               ｕｐ               ｉｎ               ｔｈｅ               ｑｕｅｓｔ               ｆｏｒ               ｉｎｔｅｌｌｉｇｅｎｃｅ               ａｎｄ               ｕｎｄｅｒｓｔａｎｄｉｎｇ               ｗｈａｔ               ｃｏｎｔｒｉｂｕｔｅｓ               ｔｏ               ａｃａｄｅｍｉｃ               ｓｕｃｃｅｓｓ.

    Ｔｈｅｒｅｆｏｒｅ,               ｉｔ               ｉｓ               ｉｍｐｏｒｔａｎｔ               ｔｏ               ｅｘａｍｉｎｅ               ｗｈｙ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔｓ               ａｒｅ               ｓｅｅｎ               ａｓ               ｉｎｔｅｌｌｉｇｅｎｔ               ａｎｄ               ｍｏｄｅｌ               ｍｉｎｏｒｉｔｉｅｓ.

    Ｔｈｅ               ｔｅｒｍ,               "ｍｏｄｅｌ               ｍｉｎｏｒｉｔｙ"               ｒｅｆｅｒｓ               ｔｏ               ｔｈｅ               ｉｄｅａ               ｔｈａｔ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎｓ               ａｒｅ               ｓｕｃｃｅｓｓｆｕｌ               ｂｅｃａｕｓｅ               ｏｆ               ｔｈｅｉｒ               ｓｔｒｏｎｇ               ｗｏｒｋ               ｅｔｈｉｃ,               ｆａｍｉｌｙ               ｃｏｈｅｓｉｏｎ,               ａｎｄ               ｔｈｅｉｒ               ａｂｉｌｉｔｙ               ｔｏ               ａｓｓｉｍｉｌａｔｅ               ｔｏ               Ａｍｅｒｉｃａｎ               ｓｏｃｉｅｔｙ               (Ｇｏｔａｎｄａ,               94).

    Ａｒｅ               ｔｈｅｓｅ               ｃｈａｒａｃｔｅｒｉｓｔｉｃｓ               ｏｆ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎｓ               ｃｕｌｔｕｒａｌ,               ｂｉｏｌｏｇｉｃａｌ               ｏｒ               ｂｏｔｈ?

    Ｉｎ               ａｄｄｉｔｉｏｎ,               ｉｔ               ｉｓ               ｉｍｐｏｒｔａｎｔ               ｔｏ               ｓｅｅ               ｔｈｅ               ｅｆｆｅｃｔ               ｏｆ               ｔｈｅ               ｍｏｄｅｌ               ｍｉｎｏｒｉｔｙ               ｓｔｅｒｅｏｔｙｐｅ               ｏｎ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎｓ               ｂｏｔｈ               ｏｎ               ａ               ｐｅｒｓｏｎａｌ               ｌｅｖｅｌ               ａｎｄ               ｏｎ               ａｎ               ｅｄｕｃａｔｉｏｎａｌ               ｉｎｓｔｉｔｕｔｉｏｎａｌ               ｌｅｖｅｌ.

    Ｏｎ               ａ               ｐｅｒｓｏｎａｌ               ｌｅｖｅｌ               ｔｈｅ               ｓｔｅｒｅｏｔｙｐｅ               ｃｏｕｌｄ               ａｆｆｅｃｔ               ａ               ｓｔｕｄｅｎｔｓ               ａｃａｄｅｍｉｃ               ｐｅｒｆｏｒｍａｎｃｅ               ａｎｄ               ｈｏｗ               ｏｎｅ               ｖｉｅｗ               ｏｎｅｓｅｌｆ.

    Ｗｈｉｌｅ               ｏｎ               ａｎ               ｉｎｓｔｉｔｕｔｉｏｎａｌ               ｌｅｖｅｌ,               ｔｈｅ               ｗａｙ               ａ               ｔｅａｃｈｅｒ               ｖｉｅｗｓ               ａ               ｓｔｕｄｅｎｔ               ｃｏｕｌｄ               ｅｆｆｅｃｔ               ｏｎｅ'ｓ               ｐｅｒｆｏｒｍａｎｃｅ               ａｎｄ               ｔｈｅ               ｗａｙ               ａ               ｓｃｈｏｏｌ               ｖｉｅｗｓ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎｓ               ｃｏｕｌｄ               ｅｆｆｅｃｔ               ａｃｃｅｐｔａｎｃｅ               ｉｎｔｏ               ｔｈｅ               ｓｃｈｏｏｌ               ａｎｄ               ｔｈｅ               ｓｔｕｄｅｎｔ'ｓ               ｅｄｕｃａｔｉｏｎ.
                   Ｆｏｒ               ｃｅｎｔｕｒｉｅｓ               ｐｅｏｐｌｅ               ｔｒｉｅｄ               ｔｏ               ｄｅｔｅｒｍｉｎｅ               ｉｆ               ｉｎｔｅｌｌｉｇｅｎｃｅ               ｉｓ               ｂｉｏｌｏｇｉｃａｌ               ｏｒ               ｉｎｎａｔｅ               ｔｈｒｏｕｇｈ               ｖａｒｉｏｕｓ               ｅｘｐｅｒｉｍｅｎｔｓ               ａｎｄ               ｓｔｕｄｉｅｓ.

    Ｔｈｉｓ               "ｓｃｉｅｎｔｉｆｉｃ               ｒａｃｉｓｍ"               ｃａｎ               ｂｅ               ｓｅｅｎ               ｉｎ               Ｓａｍｕｅｌ               Ｍｏｒｔｏｎ'ｓ               ｓｔｕｄｙ               ｏｎ               ｔｈｅ               ｓｉｚｅ               ｏｆ               ｔｈｅ               ｈｕｍａｎ               ｂｒａｉｎ.

    Ｍｏｒｔｏｎ               ｏｂｔａｉｎｅｄ               800               ｓｋｕｌｌｓ               ｆｒｏｍ               ａｌｌ               ｄｉｆｆｅｒｅｎｔ               ｒａｃｅｓ               ａｎｄ               ｆｉｌｌｅｄ               ｅａｃｈ               ｓｋｕｌｌ               ｗｉｔｈ               ｓａｎｄ,               ｍｅａｓｕｒｉｎｇ               ｔｈｅ               ｃａｐａｃｉｔｙ,               ａｎｄ               ａｆｔｅｒ               ｆｉｎｄｉｎｇ               ｔｈｅ               ａｖｅｒａｇｅｓ               ｏｆ               ｔｈｅ               ｂｒａｉｎ               ｃａｐａｃｉｔｙ               ｐｅｒ               ｒａｃｅ,               Ｍｏｒｔｏｎ               ｄｅｔｅｒｍｉｎｅｄ               ｔｈａｔ               ｔｈｅ               Ｅｎｇｌｉｓｈ               ｈａｖｅ               ｔｈｅ               ｌａｒｇｅｓｔ               ｂｒａｉｎ               ｓｉｚｅ,               ｓｏ               ｔｈｅｒｅｆｏｒｅ               ｍｕｓｔ               ａｌｓｏ               ｂｅ               ｔｈｅ               ｓｍａｒｔｅｓｔ.

    Ｈｏｗｅｖｅｒ,               ｔｈｅｒｅ               ａｒｅ               ｍａｎｙ               ｏｔｈｅｒ               ｓｔｕｄｉｅｓ               ｄｏｎｅ               ｉｎｃｌｕｄｉｎｇ               ＩＱ               ｔｅｓｔｓ               ｔｏ               ｄｉｆｆｅｒｅｎｔ               ｇｒｏｕｐｓ               ｏｆ               ｐｅｏｐｌｅ               ｉｎ               ｄｉｆｆｅｒｅｎｔ               ｒｅｇｉｏｎｓ               ｏｆ               ｔｈｅ               ｗｏｒｌｄ,               ｂｕｔ               ｔｈｅｒｅ               ａｒｅ               ｖａｒｉａｂｌｅｓ               ｔｈａｔ               ｃａｎｎｏｔ               ｂｅ               ａｔｔｒｉｂｕｔｅｄ               ｆｏｒ               ｓｕｃｈ               ａｓ               ｂａｃｋｇｒｏｕｎｄ               ａｎｄ               ｓｏｃｉａｌ               ｏｒ               ｃｕｌｔｕｒａｌ               ｄｉｓａｄｖａｎｔａｇｅｓ               (Ｆｏｎｇ,               81).

    Ｉｎ               ａｄｄｉｔｉｏｎ,               ＩＱ               ｔｅｓｔｓ               ａｒｅ               ｒｅａｌｌｙ               ｎｏ               ｇｕａｒａｎｔｅｅ               ｔｏ               ｂｅ               ｔｈｅ               ｂｅｓｔ               ｗａｙ               ｔｏ               ｍｅａｓｕｒｅ               ｉｎｔｅｌｌｉｇｅｎｃｅ               ｅｉｔｈｅｒ,               ｂｕｔ               ｔｈｅｒｅ               ｉｓ               ｎｏ               ａｇｒｅｅｍｅｎｔ               ｏｎ               ｔｈｅ               ｂｅｓｔ               ｗａｙ               ｔｏ               ｍｅａｓｕｒｅ               ｉｎｔｅｌｌｉｇｅｎｃｅ               (Ｙｏｏ,               74).

    "Ｔｅｓｔｉｎｇ               ｍａｙ               ｎｏｔ               ｈａｖｅ               ｓｐｅｃｉｆｉｃａｌｌｙ               ｓｅｔ               ｏｕｔ               ｔｏ               'ｐｒｏｖｅ'               ｔｈｅ               ｉｎｆｅｒｉｏｒｉｔｙ               ｏｆ               ｒａｃｉａｌ               ｅｔｈｎｉｃ               ｍｉｎｏｒｉｔｉｅｓ,               ｂｕｔ               ｉｔ               ｌｅｎｔ               ｓｕｐｐｏｒｔ               ｔｏ               ｗｉｄｅｌｙ               ｈｅｌｄ               ａｓｓｕｍｐｔｉｏｎｓ               ｏｆ               ｒａｃｉａｌ               ｉｎｆｅｒｉｏｒｉｔｙ,               ｄｉｆｆｅｒｅｎｃｅ,               ａｎｄ               ｈｉｅｒａｒｃｈｙ               ｉｎ               Ａｍｅｒｉｃａｎ               ｓｏｃｉｅｔｙ"               (Ｙｏｏ,               75).

    Ｈｏｗｅｖｅｒ,               ｔｈｅｒｅ               ａｒｅ               ｍａｎｙ               ｓｔｕｄｉｅｓ               ｔｈａｔ               ｄｅａｌ               ｗｉｔｈ               ｈｏｗ               ｏｎｅ'ｓ               ＩＱ               ｈａｓ               ａ               ｈｉｇｈ               ｃｏｒｒｅｌａｔｉｏｎ               ｗｉｔｈ               ｔｈｅ               ｉｎｃｏｍｅ               ｏｆ               ｔｈｅ               ｆａｍｉｌｙ               ａｎｄ               ｔｈｅ               ｐｅｒｓｏｎ'ｓ               ｅｄｕｃａｔｉｏｎａｌ               ａｔｔａｉｎｍｅｎｔ               (Ｓｕｚｕｋｉ,               30).

    Ａｌｓｏ,               ｉｎ               ｔｈｅ               ｖｉｄｅｏ,               Ｒａｃｅ               -               Ｔｈｅ               Ｐｏｗｅｒ               ｏｆ               ａｎ               Ｉｌｌｕｓｉｏｎ,               ｔｈｅ               ｅｘｐｅｒｉｍｅｎｔ               ｔｈｅ               ｓｔｕｄｅｎｔｓ               ｄｉｄ               ｉｎ               ｃｏｍｐａｒｉｎｇ               ｔｈｅｉｒ               ＤＮＡ               ｓｔｒａｎｄｓ               ｗｉｔｈ               ｆｅｌｌｏｗ               ｓｔｕｄｅｎｔｓ               ｏｆ               ｖａｒｉｏｕｓ               ｒａｃｅ               ａｎｄ               ｇｅｎｄｅｒ,               ｐｒｏｖｅｄ               ｔｈａｔ               ｇｅｎｅｔｉｃａｌｌｙ               ｔｈｅｒｅ               ａｒｅ               ｖｅｒｙ               ｆｅｗ               ｄｉｆｆｅｒｅｎｃｅｓ               ｂｅｔｗｅｅｎ               ｐｅｏｐｌｅ               ｏｆ               ｄｉｆｆｅｒｅｎｔ               ｒａｃｅｓ               (Ｒａｃｅ               -               Ｔｈｅ               Ｐｏｗｅｒ               ｏｆ               ａｎ               Ｉｌｌｕｓｉｏｎ).

    Ｔｈｅｒｅｆｏｒｅ,               ｉｆ               ｃｏｍｐｌｅｘ               ｔｒａｉｔｓ               ｌｉｋｅ               ｉｎｔｅｌｌｉｇｅｎｃｅ               ｃａｎｎｏｔ               ｂｅ               ｅｎｃｏｄｅｄ               ｉｎ               ｔｈｅ               ｇｅｎｅｓ               ｏｒ               ｂｉｏｌｏｇｙ,               ｔｈｅｎ               ｐｏｓｓｉｂｌｙ               ｏｎｅ'ｓ               ｃｕｌｔｕｒａｌ               ｖａｌｕｅｓ               ａｎｄ               ｅｘｐｅｒｉｅｎｃｅ               ａｆｆｅｃｔ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎｓ               ｐｅｒｆｏｒｍａｎｃｅ               ｉｎ               ｓｃｈｏｏｌ.
                   Ａｎｏｔｈｅｒ               ｔｈｅｏｒｙ               ａｓ               ｔｏ               ｔｈｅ               ｉｎｔｅｌｌｉｇｅｎｃｅ               ｏｆ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎｓ               ｉｓ               ｂａｓｅｄ               ｏｎ               ｔｈｅ               ｃｕｌｔｕｒａｌ               ｖａｌｕｅｓ               ｔｈａｔ               ａｒｅ               ｉｎｓｔｉｌｌｅｄ               ｉｎ               ｔｈｅｍ.

    Ｇｅｔｔｉｎｇ               ａ               ｇｏｏｄ               ｅｄｕｃａｔｉｏｎ               ａｍｏｎｇ               Ａｓｉａｎ               ｆａｍｉｌｉｅｓ               ｉｓ               ｓｉｇｎｉｆｉｃａｎｔ               ｂｅｃａｕｓｅ               ｔｈｅｙ               ｆｅｅｌ               ｔｈａｔ               ｉｓ               ｎｅｃｅｓｓａｒｙ               ｔｏ               ｈａｖｅ               ａ               ｇｏｏｄ               ｆｕｔｕｒｅ               ｉｎ               Ａｍｅｒｉｃａ               (Ｌｅｅ,               58).

    Ｉｎ               ａｄｄｉｔｉｏｎ,               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔｓ               ａｒｅ,               "ｍｏｔｉｖａｔｅｄ               ｂｙ               ａ               ｓｅｎｓｅ               ｏｆ               ｇｕｉｌｔ               ａｎｄ               ｒｅｓｐｏｎｓｉｂｉｌｉｔｙ               ｔｏ               ｔｈｅｉｒ               ｆａｍｉｌｉｅｓ"               ｂｅｃａｕｓｅ               ｍａｎｙ               Ａｓｉａｎ               ｆａｍｉｌｉｅｓ               ｍａｋｅ               ｍａｎｙ               ｓａｃｒｉｆｉｃｅｓ               ｔｏ               ａｌｌｏｗ               ｔｈｅｉｒ               ｃｈｉｌｄｒｅｎ               ｔｈｅ               ｏｐｐｏｒｔｕｎｉｔｙ               ｔｏ               ｇｅｔ               ａｎ               ｅｄｕｃａｔｉｏｎ               ｉｎ               Ａｍｅｒｉｃａ               (Ｌｅｅ,               68).

    Ｉｎ               ｆａｃｔ               ａ               ｓｔｕｄｙ               ｉｎ               Ｃｈｉｃａｇｏ               ｆｏｕｎｄ               ｔｈａｔ               ａ               ｈｉｇｈ               ａｍｏｕｎｔ               ｏｆ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｐａｒｅｎｔｓ               ｗｏｕｌｄ               ｂｅ               ｗｉｌｌｉｎｇ               ｔｏ               ｇｉｖｅ               ｕｐ               ｔｈｅｉｒ               ｏｗｎ               ｆｉｎａｎｃｉａｌ               ｓｅｃｕｒｉｔｙ               ｔｏ               ｈｅｌｐ               ｆｕｒｔｈｅｒ               ｔｈｅｉｒ               ｃｈｉｌｄｒｅｎ'ｓ               ｅｄｕｃａｔｉｏｎ.

    Ａｌｓｏ,               ｗｉｔｈｉｎ               Ａｓｉａｎ               ｆａｍｉｌｉｅｓ               ｔｈｅｒｅ               ｉｓ               ｔｈｅ               ｍｅｎｔａｌｉｔｙ               ｔｈａｔ               ｔｈｅ               ａｃａｄｅｍｉｃ               ｓｕｃｃｅｓｓ               ｏｆ               ｔｈｅ               ｃｈｉｌｄ               ｒｅｆｌｅｃｔｓ               ｔｈｅ               ｐａｒｅｎｔｓ'               ｓｕｃｃｅｓｓ               ｉｎ               ｒａｉｓｉｎｇ               ｔｈｅｉｒ               ｃｈｉｌｄ,               ｗｈｉｃｈ               ｐｕｔｓ               ｍｏｒｅ               ｐｒｅｓｓｕｒｅ               ｏｎ               ｔｈｅ               ｃｈｉｌｄ               ｔｏ               ｄｏ               ｗｅｌｌ               (Ｆｏｎｇ,               94).

    Ｔｈｅ               ｓｅｎｓｅ               ｏｆ               ｆｉｌｉａｌ               ｐｉｅｔｙ,               ｔｈｅ               ｒｅｓｐｅｃｔ               ｔｈａｔ               ｏｎｅ               ｈａｓ               ｆｏｒ               ｏｎｅ'ｓ               ｐａｒｅｎｔｓ,               ｃｏｎｔｒｉｂｕｔｅｓ               ｔｏ               ｔｈｅ               ｆａｍｉｌｙ               ｃｏｈｅｓｉｏｎ               ｏｆ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｆａｍｉｌｉｅｓ,               ｗｈｉｃｈ               ｃｒｅａｔｅｓ               ａ               ｄｅｓｉｒｅ               ｔｏ               ｕｐｈｏｌｄ               ｆａｍｉｌｙ               ｈｏｎｏｒ               ａｎｄ               ｔｏ               ｐｌｅａｓｅ               ｏｎｅ'ｓ               ｐａｒｅｎｔｓ.

    Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｐａｒｅｎｔｓ               ａｌｓｏ               ｔａｋｅ               ａ               ｍｏｒｅ               ａｃｔｉｖｅ               ｒｏｌｅ               ｉｎ               ｔｈｅ               ｃｈｉｌｄ'ｓ               ｌｉｆｅ               ｔｈｒｏｕｇｈ               ｓｅｔｔｉｎｇ               ｕｐ               ｐｒｅｐａｒａｔｉｏｎ               ｃｏｕｒｓｅｓ               ｆｏｒ               ＳＡＴ'ｓ,               ｐｉｃｋｉｎｇ               ｔｈｅ               ｓｃｈｏｏｌｓ               ｔｈｅｉｒ               ｃｈｉｌｄ               ａｔｔｅｎｄｓ,               ａｎｄ               ｐｏｓｓｉｂｌｙ               ｅｖｅｎ               ｗｈａｔ               ｃａｒｅｅｒ               ｐａｔｈ               ｔｈｅ               ｃｈｉｌｄ               ｔａｋｅｓ               (Ｆｏｎｇ,               86,93).

    Ｔｈｅｒｅｆｏｒｅ,               ｔｈｅｒｅ               ｉｓ               ａ               ｖｅｒｙ               ｓｔｒｏｎｇ               ｗｏｒｋ               ｅｔｈｉｃ               ａｍｏｎｇ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔｓ               ｄｕｅ               ｔｏ               ａｌｌ               ｔｈｅ               ｐｒｅｓｓｕｒｅ               ｐｕｔ               ｏｎ               ｔｈｅｍ               ｆｒｏｍ               ｃｕｌｔｕｒａｌ               ｍｅｎｔａｌｉｔｉｅｓ               ａｎｄ               ｆｒｏｍ               ｆａｍｉｌｉａｌ               ｒｅｓｐｏｎｓｉｂｉｌｉｔｉｅｓ,               ｂｕｔ               ｓｏｍｅ               ｓａｙ               ｔｈｅｓｅ               ｃｕｌｔｕｒａｌ               ａｓｐｅｃｔｓ               ａｒｅ               ｎｏｔ               ｅｎｏｕｇｈ               ｔｏ               ｅｘｐｌａｉｎ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔ'ｓ               ａｃａｄｅｍｉｃ               ｐｅｒｆｏｒｍａｎｃｅ               ｂｅｃａｕｓｅ               ｔｈｅｙ               ｄｏ               ｎｏｔ               ａｃｃｏｕｎｔ               ｆｏｒ               ｏｕｔｓｉｄｅ               ｆａｃｔｏｒｓ.
                   Ｔｈｅ               ｔｈｅｏｒｙ               ｏｆ               Ｒｅｌａｔｉｖｅ               Ｆｕｎｃｔｉｏｎａｌｉｓｍ               ｃｏｍｂｉｎｅｓ               ｅｌｅｍｅｎｔｓ               ｆｒｏｍ               ｔｈｅ               ｉｎｆｌｕｅｎｃｅｓ               ｏｆ               ｃｕｌｔｕｒｅ               ａｎｄ               ｏｔｈｅｒ               ｓｔｒｕｃｔｕｒａｌ               ａｎｄ               ｈｉｓｔｏｒｉｃａｌ               ｆａｃｔｏｒｓ               (Ｌｅｅ,               54).

    Ｄｕｅ               ｔｏ               ｔｈｅｓｅ               ｃｕｌｔｕｒａｌ               ｖｉｅｗｓ               ｓｕｃｈ               ａｓ               ｔｈｅ               ｉｍｐｏｒｔａｎｃｅ               ａｎｄ               ｎｅｃｅｓｓｉｔｙ               ｏｆ               ａ               ｇｏｏｄ               ｅｄｕｃａｔｉｏｎ,               Ａｓｉａｎ               Ａｍｅｒｉｃａｎｓ               ｍｉｇｈｔ               ａｌｓｏ               ｎａｒｒｏｗ               ｔｈｅｉｒ               ｅｄｕｃａｔｉｏｎ               ｓｃｏｐｅ               ｔｏ               ｔｈｅ               ｈａｒｄ               ｓｃｉｅｎｃｅｓ               ａｎｄ               ｔｏ               ｆｉｅｌｄｓ               ｏｆ               ｅｄｕｃａｔｉｏｎ               ｔｈａｔ               ｔｈｅｙ               ｐｅｒｃｅｉｖｅ               ａｓ               ａｃｃｅｐｔａｂｌｅ               ａｃｃｏｒｄｉｎｇ               ｔｏ               ｔｈｅ               ｍｏｄｅｌ               ｍｉｎｏｒｉｔｙ               ｓｔｅｒｅｏｔｙｐｅ.

    Ａｌｓｏ,               Ａｓｉａｎ               Ａｍｅｒｉｃａｎｓ               ｃｏｕｌｄ               ｇｒａｖｉｔａｔｅ               ｔｏ               ｔｈｏｓｅ               ａｒｅａｓ               ｏｆ               ｈａｒｄ               ｓｃｉｅｎｃｅｓ               ｂｅｃａｕｓｅ               ｏｆ               ｌａｎｇｕａｇｅ               ｂａｒｒｉｅｒｓ               ｏｒ               ｒａｃｉａｌ               ｌｉｍｉｔａｔｉｏｎｓ,               ｗｈｉｃｈ               ａｒｅ               ａｌｌ               ｓｔｒｕｃｔｕｒａｌ               ｆａｃｔｏｒｓ               ｔｈａｔ               ｃｏｎｓｔｒｉｃｔ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎｓ               ｉｎｔｏ               ｔｈｅｓｅ               ａｒｅａｓ               ｏｆ               ｅｄｕｃａｔｉｏｎ.

    Ｔｈｅｒｅｆｏｒｅ,               ｔｈｅ               ｔｈｅｏｒｙ               ｏｆ               Ｒｅｌａｔｉｖｅ               Ｆｕｎｃｔｉｏｎａｌｉｓｍ               ｓｔｉｌｌ               ｓｕｐｐｏｒｔｓ               ｔｈｅ               ｃｕｌｔｕｒａｌ               ｍｅｎｔａｌｉｔｙ               ｏｆ               ｔｈｅ               ｉｍｐｏｒｔａｎｃｅ               ｏｆ               ａｎ               ｅｄｕｃａｔｉｏｎ               ａｎｄ               ｈｏｗ               ｉｔ               ｗｉｌｌ               ｇｅｔ               ｔｈｅｍ               ａ               ｂｅｔｔｅｒ               ｊｏｂ,               ｂｕｔ               ａｌｓｏ               ｉｎｃｏｒｐｏｒａｔｅｓ               ｔｈｅ               ｄｉｆｆｅｒｅｎｔ               ｓｔｒｕｃｔｕｒａｌ               ａｎｄ               ｈｉｓｔｏｒｉｃａｌ               ｅｘｐｅｒｉｅｎｃｅｓ               ｔｈｅｓｅ               ｇｒｏｕｐｓ               ｆａｃｅ               (Ｆｏｎｇ,               87-88).

    Ｈｏｗｅｖｅｒ,               ｅｖｅｎ               ｔｈｏｕｇｈ               ｔｈｉｓ               ｔｈｅｏｒｙ               ｂｒｏａｄｅｎｓ               ｔｈｅ               ｕｎｄｅｒｓｔａｎｄｉｎｇ               ｏｆ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ａｃａｄｅｍｉｃ               ｐｅｒｆｏｒｍａｎｃｅ,               ｉｔ               ｓｔｉｌｌ               ｄｏｅｓ               ｎｏｔ               ａｄｄｒｅｓｓ               ｔｈｏｓｅ               ｓｔｕｄｅｎｔｓ               ｗｈｏ               ａｒｅ               ｓｔｒｕｇｇｌｉｎｇ               ｉｎ               ｓｃｈｏｏｌ               (Ｌｅｅ,               54).
                   Ｅｖｅｎ               ｔｈｏｕｇｈ               ｔｈｅ               ｍｏｄｅｌ               ｍｉｎｏｒｉｔｙ               ｓｔｅｒｅｏｔｙｐｅ               ｉｓ               ｆｌａｔｔｅｒｉｎｇ               ｔｏ               ｔｈｅ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｃｏｍｍｕｎｉｔｙ,               ｉｔ               ｃｒｅａｔｅｓ               ｍａｎｙ               ｐｒｏｂｌｅｍｓ               ｆｏｒ               ｂｏｔｈ               ｔｈｅ               ｉｎｄｉｖｉｄｕａｌ               ａｎｄ               ｆｏｒ               ｉｎｓｔｉｔｕｔｉｏｎｓ,               ｗｈｉｃｈ               ｉｎ               ｔｕｒｎ               ａｆｆｅｃｔｓ               ｔｈｅ               ｉｎｄｉｖｉｄｕａｌ.

    Ｔｈｅ               ｍｏｄｅｌ               ｍｉｎｏｒｉｔｙ               ｓｔｅｒｅｏｔｙｐｅ               ｐｕｔｓ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔｓ               ｕｎｄｅｒ               ａ               ｌｏｔ               ｏｆ               ｐｒｅｓｓｕｒｅ               ｔｏ               ｄｏ               ｗｅｌｌ               ｉｎ               ｓｃｈｏｏｌ               ａｎｄ               ｓｕｃｃｅｅｄ               (Ｆｏｎｇ,               61).

    Ｈｏｗｅｖｅｒ,               ｔｈｅｒｅ               ｉｓ               ｓｔｉｌｌ               ａ               ｌａｒｇｅ               ｐｏｐｕｌａｔｉｏｎ               ｏｆ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎｓ               ｗｈｏ               ａｒｅ               ｎｏｔ               ｓｕｃｃｅｅｄｉｎｇ               ａｎｄ               ｄｏｉｎｇ               ｗｅｌｌ               ｉｎ               ｓｃｈｏｏｌ,               ｗｈｉｃｈ               ｃａｕｓｅｓ               ｔｈｅｓｅ               ｓｔｕｄｅｎｔｓ               ｐｅｒｓｏｎａｌ               ａｎｄ               ｅｍｏｔｉｏｎａｌ               ｄｉｌｅｍｍａｓ.

    Ｗｈｅｎ               ｓｔｕｄｅｎｔｓ               ｄｏ               ｎｏｔ               ｐｅｒｆｏｒｍ               ａｓ               ｗｅｌｌ               ａｓ               ｔｈｅｉｒ               ｐａｒｅｎｔｓ               ｗｏｕｌｄ               ｌｉｋｅ,               ｔｈｅｒｅ               ａｒｅ               ｆｅｅｌｉｎｇｓ               ｏｆ               ｆａｉｌｕｒｅ,               ｗｈｉｃｈ               ｃａｎ               ｃａｕｓｅ               ｃｈｉｌｄｒｅｎ               ｔｏ               ｂｅ               ｖｅｒｙ               ｓｅｌｆ-ｃｒｉｔｉｃａｌ               ｏｆ               ｔｈｅｍｓｅｌｖｅｓ               ａｎｄ               ｅｖｅｎ               ｓｕｉｃｉｄａｌ               (Ｆｏｎｇ,               93).

    Ｔｈｅｒｅ               ａｒｅ               ｍａｎｙ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔｓ               ｗｈｏ               ａｒｅ               ｎｏｔ               ｄｏｉｎｇ               ｗｅｌｌ               ｉｎ               ｓｃｈｏｏｌ               ｙｅｔ               ｄｏ               ｎｏｔ               ｓｅｅｋ               ｈｅｌｐ               ｆｒｏｍ               ｔｕｔｏｒｓ               ｏｒ               ｔｅａｃｈｅｒｓ               ｂｅｃａｕｓｅ               ｔｈｅｙ               ｗｏｕｌｄ               ｒａｔｈｅｒ               ｈｉｄｅ               ｂｅｈｉｎｄ               ｔｈｅ               ｍｏｄｅｌ               ｍｉｎｏｒｉｔｙ               ｓｔｅｒｅｏｔｙｐｅ               ａｎｄ               ｎｏｔ               ｄｅａｌ               ｗｉｔｈ               ｔｈｅ               ｓｈａｍｅ               ｏｆ               ｄｉｓｐｒｏｖｉｎｇ               ｔｈｅ               ｓｔｅｒｅｏｔｙｐｅ               (Ｌｅｅ,               61).

    Ｉｎ               ａｄｄｉｔｉｏｎ,               ｂｙ               ｃｏｎｆｏｒｍｉｎｇ               ｔｏ               ｔｈｅ               ｓｔｅｒｅｏｔｙｐｅ               ｏｒ               ｎｏｔ               ｆｉｔｔｉｎｇ               ｉｎｔｏ               ｔｈｅ               ｓｔｅｒｅｏｔｙｐｅ               ｔｈｅｓｅ               ｓｔｕｄｅｎｔｓ               ａｒｅ               ｂｅｉｎｇ               ｆｏｒｃｅｄ               ｔｏ               ｌｏｓｅ               ｔｈｅｉｒ               ｏｗｎ               ｖｏｉｃｅｓ               ｂｅｃａｕｓｅ               ｉｎ               ｆｕｌｆｉｌｌｉｎｇ               ｔｈｅ               ｓｔｅｒｅｏｔｙｐｅ               ｔｈｅ               ｓｔｕｄｅｎｔ               ｌｏｓｅｓ               ｈｉｓ/ｈｅｒ               ｉｎｄｉｖｉｄｕａｌｉｔｙ               (Ｆｏｎｇ,               9).

    Ｌｉｋｅｗｉｓｅ,               ｉｆ               ａ               ｓｔｕｄｅｎｔ               ｉｓ               ｎｏｔ               ｂｅｉｎｇ               ｓｕｃｃｅｓｓｆｕｌ               ｉｎ               ｔｈｅ               ｅｙｅｓ               ｏｆ               ｈｉｓ/ｈｅｒ               ｐａｒｅｎｔｓ               ｔｈｅ               ｓｔｕｄｅｎｔ               ｉｓ               ｉｎｃｌｉｎｅｄ               ｔｏ               ｎｏｔ               ｓｐｅａｋ               ｔｏ               ａｎｙｏｎｅ               ａｂｏｕｔ               ｈｉｓ/ｈｅｒ               ｐｒｏｂｌｅｍｓ               ｏｒ               ｇｅｔ               ｈｅｌｐ               ｂｅｃａｕｓｅ               ｂｙ               ｅｘｐｒｅｓｓｉｎｇ               ｔｈｅｓｅ               ｔｈｉｎｇｓ               ｔｏ               ｐｅｏｐｌｅ               ｗｏｕｌｄ               ｂｒｉｎｇ               ｄｉｓｈｏｎｏｒ               ｔｏ               ｔｈｅ               ｆａｍｉｌｙ,               ｗｈｉｃｈ               ｃａｕｓｅｓ               ｔｈｅｍ               ｔｏ               ｌｏｓｅ               ｔｈｅｉｒ               ｖｏｉｃｅ               ａｓ               ｗｅｌｌ               (Ｆｏｎｇ,               61).

    Ｈｏｗｅｖｅｒ,               ｍａｎｙ               ｏｆ               ｔｈｅｓｅ               ｓｔｕｄｅｎｔｓ               ｗｈｏ               ａｒｅ               ｎｏｔ               ｄｏｉｎｇ               ｗｅｌｌ               ｓｔｉｌｌ               ｗｏｒｋ               ｈａｒｄ               ｉｎ               ｓｃｈｏｏｌ,               ｂｕｔ               ｉｎ               ｍａｎｙ               ｓｉｔｕａｔｉｏｎｓ               ｓｉｎｃｅ               ｔｈｅｉｒ               Ｅｎｇｌｉｓｈ               ｐｒｏｆｉｃｉｅｎｃｙ               ｉｓ               ｓｏ               ｌｏｗ               ｉｔ               ｐｕｔｓ               ｔｈｅｍ               ａｔ               ａ               ｄｉｓａｄｖａｎｔａｇｅ               ｉｎ               ａｌｌ               ｏｆ               ｔｈｅｉｒ               ｏｔｈｅｒ               ｃｌａｓｓｅｓ               (Ｌｅｅ,               60).
                   Ｅｖｅｎ               ｔｈｏｕｇｈ               ｔｈｅｒｅ               ｉｓ               ａ               ｎｅｅｄ               ｆｏｒ               ｂｉｌｉｎｇｕａｌ               ｅｄｕｃａｔｉｏｎ               ａｎｄ               ｒｅｍｅｄｉａｌ               Ｅｎｇｌｉｓｈ,               ｔｈｅ               ｅｄｕｃａｔｉｏｎａｌ               ｓｙｓｔｅｍ               ｉｎ               Ｃａｌｉｆｏｒｎｉａ               ｈａｓ               ｅｌｉｍｉｎａｔｅｄ               ｔｈｅ               ｐｒｏｇｒａｍ               ｄｕｅ               ｔｏ               Ｐｒｏｐｏｓｉｔｉｏｎ               227               (Ｆｏｎｇ,               91).

    Ｌｅｅ               ｔａｌｋｓ               ａｂｏｕｔ               ｈｏｗ               ａｔ               Ａｃａｄｅｍｉｃ               ｈｉｇｈ               ｓｃｈｏｏｌ               ｔｈｅｒｅ               ｉｓ               ａ               ｐｒｏｇｒａｍ               ｃａｌｌｅｄ               ＥＳＯＬ,               ｗｈｉｃｈ               ｉｎｃｏｍｉｎｇ               ｆｒｅｓｈｍｅｎ               ｔａｋｅ               ｉｆ               ｔｈｅｙ               ａｒｅ               ｓｔｒｕｇｇｌｉｎｇ,               ｂｕｔ               ｔｈｉｓ               ｃｌａｓｓ               ｉｓ               ｌｏｏｋｅｄ               ｄｏｗｎ               ｕｐｏｎ               ｂｙ               ｔｈｅ               ｓｔｕｄｅｎｔｓ               ｆｅｌｌｏｗ               ｐｅｅｒｓ.

    Ｔｈｅｒｅｆｏｒｅ,               ｎｏｔ               ｏｎｌｙ               ｄｏ               ｓｔｕｄｅｎｔｓ               ｎｏｔ               ｗａｎｔ               ｔｏ               ｂｅ               ｉｎ               ｔｈｅ               ｃｌａｓｓ,               ｔｈｅｙ               ｃｏｎｓｉｄｅｒ               ｔｈｅｍｓｅｌｖｅｓ               ａｓ               'ｌｏｓｅｒｓ'               ａｎｄ               ｄｏ               ｎｏｔ               ｓｅｅ               ｔｈｅ               ｖａｌｕｅ               ｉｎ               ｔｒｙｉｎｇ               ｔｏ               ｂｅｃｏｍｅ               ａ               'ｗｉｎｎｅｒ'               (Ｌｅｅ,               65).

    Ｔｈｉｓ               ｔｈｅｒｅｆｏｒｅ               ａｆｆｅｃｔｓ               ｔｈｅ               ｔｅａｃｈｅｒ'ｓ               ａｔｔｉｔｕｄｅ               ａｎｄ               ｒｅａｃｔｉｏｎｓ               ｔｏｗａｒｄｓ               ｔｈｅｓｅ               ｓｔｕｄｅｎｔｓ,               ｗｈｉｃｈ               ｐｅｒｐｅｔｕａｔｅｓ               ｔｈｅ               ｄｏｗｎｗａｒｄ               ｓｐｉｒａｌ               ｏｆ               ｈｏｗ               ｔｈｉｓ               ｓｔｕｄｅｎｔ               ｓｅｅｓ               ｈｉｍ/ｈｅｒｓｅｌｆ               ａｎｄ               ｈｉｓ/ｈｅｒ               ａｃａｄｅｍｉｃ               ｐｅｒｆｏｒｍａｎｃｅ.

    Ｔｈｅ               ｔｅａｃｈｅｒｓ               ｄｅｓｃｒｉｂｅｄ               ｉｎ               Ｌｅｅ'ｓ               ｂｏｏｋ               ａｌｌ               ｔａｋｅ               ｔｈｅ               ｓｔａｎｃｅ               ｔｈａｔ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔｓ               ａｒｅ               ｇｏｏｄ               ａｎｄ               ｅａｓｙ               ｔｏ               ｔｅａｃｈ               ｂｅｃａｕｓｅ               ｔｈｅｙ               ａｒｅ               ｗｅｌｌ               ｂｅｈａｖｅｄ               ａｎｄ               ｄｏｎ'ｔ               ｃａｕｓｅ               ｍｕｃｈ               ｔｒｏｕｂｌｅ.

    Ｈｏｗｅｖｅｒ,               ｗｈｅｎ               ａ               ｔｅａｃｈｅｒ               ｉｓ               ａｓｋｅｄ               ａｂｏｕｔ               ｏｎｅ               ｏｆ               ｔｈｅ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔｓ               ｗｈｏ               ｉｓ               ｎｏｔ               ｄｏｉｎｇ               ａｓ               ｗｅｌｌ               ｔｈｅ               ｔｅａｃｈｅｒ               ｄｅｓｃｒｉｂｅｓ               ｈｉｍ               ａｓ               ｂｅｉｎｇ,               "ｂｒｉｇｈｔ,               ｂｕｔ               ｌａｚｙ"               ａｎｄ,               "ｎｏｔ               ｌｉｋｅ               ｍｙ               ｏｔｈｅｒ               Ａｓｉａｎ               ｓｔｕｄｅｎｔｓ...ｈｅ'ｓ               ｃａｐａｂｌｅ               ｏｆ               ｄｏｉｎｇ               ｂｅｔｔｅｒ".

    Ｔｈｒｏｕｇｈ               ｔｈｅｓｅ               ｑｕｏｔｅｓ               ｉｔ               ｉｓ               ａｐｐａｒｅｎｔ               ｔｈａｔ               ｔｈｅｓｅ               ｔｅａｃｈｅｒｓ               ｈａｖｅ               ｖｅｒｙ               ｐｏｓｉｔｉｖｅ               ｖｉｅｗｐｏｉｎｔｓ               ｏｆ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔｓ,               ａｎｄ               ｔｅａｃｈｅｒｓ               ｅｖｅｎ               ｓａｉｄ               ｔｈｅｙ               ｐａｓｓｅｄ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔｓ               ｊｕｓｔ               ｂｅｃａｕｓｅ               ｈｅ               ｏｒ               ｓｈｅ               ｗａｓ               ａ               ｇｏｏｄ               ｐｅｒｓｏｎ               (Ｌｅｅ,               62-63).

    Ｔｈｅｒｅｆｏｒｅ,               ｔｈｅ               ｐｒｏｊｅｃｔｉｏｎ               ｔｈａｔ               ｔｈｅ               ｔｅａｃｈｅｒ               ｐｕｔｓ               ｏｎ               ｔｈｅｓｅ               ｓｔｕｄｅｎｔｓ               ａｆｆｅｃｔｓ               ｔｈｅ               ｐｅｒｆｏｒｍａｎｃｅ               ｏｆ               ｔｈｅ               ｓｔｕｄｅｎｔ               ｔｈｒｏｕｇｈ               ｔｈｅ               ｓｅｌｆ-ｆｕｌｆｉｌｌｉｎｇ               ｐｒｏｐｈｅｃｙ.

    Ｗｈｅｎ               ａ               ｔｅａｃｈｅｒ               ｐｕｔｓ               ａ               ｌａｂｅｌ               ｏｎ               ａ               ｓｔｕｄｅｎｔ,               ｔｈｅ               ｔｅａｃｈｅｒ               ｔｅｎｄｓ               ｔｏ               ａｃｔ               ｔｏｗａｒｄｓ               ｔｈｅ               ｓｔｕｄｅｎｔ               ｉｎ               ｔｈｅ               ｗａｙ               ｈｅ/ｓｈｅ               ｖｉｅｗｓ               ｔｈｅ               ｓｔｕｄｅｎｔ,               ｔｈｅｎ               ｔｈｅ               ｓｔｕｄｅｎｔ'ｓ               ｂｅｈａｖｉｏｒ               ｍａｔｃｈｅｓ               ｗｈａｔ               ｔｈｅ               ｔｅａｃｈｅｒ               ｌａｂｅｌｅｄ               ｈｉｍ/ｈｅｒ               ａｓ,               ｔｈｅ               ｔｅａｃｈｅｒ               ｔｈｅｎ               ｓｅｅｓ               ｔｈｅ               ｓｔｕｄｅｎｔｓ               ｐｅｒｆｏｒｍａｎｃｅ               ａｎｄ               ｃｏｎｆｉｒｍｓ               ｔｈｅ               ｉｎｉｔｉａｌ               ｌａｂｅｌ,               ａｎｄ               ｌａｓｔｌｙ               ｔｈｅ               ｓｔｕｄｅｎｔ               ａｃｃｅｐｔｓ               ｔｈｅ               ｌａｂｅｌ               ａｓ               ｐａｒｔ               ｏｆ               ｈｉｍ/ｈｅｒｓｅｌｆ               (Ａｎｄｅｒｓｏｎ,               452).

    Ｂａｓｅｄ               ｏｎ               ｔｈｅ               ｓｅｌｆ-ｆｕｌｆｉｌｌｉｎｇ               ｐｒｏｐｈｅｃｙ,               ｉｔ               ｉｓ               ｐｏｓｓｉｂｌｅ               ｆｏｒ               ｔｅａｃｈｅｒｓ               ｔｏ               ｅｖｏｋｅ               ａ               ｄｅｓｉｒｅｄ               ａｃａｄｅｍｉｃ               ｐｅｒｆｏｒｍａｎｃｅ               ｆｒｏｍ               ｔｈｅ               ｓｔｕｄｅｎｔ               ｂａｓｅｄ               ｏｎ               ｈｏｗ               ｔｈｅ               ｔｅａｃｈｅｒ               ｐｅｒｃｅｉｖｅｓ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔｓ.

    Ｉｎ               Ａｃａｄｅｍｉｃ               ｈｉｇｈ               ｓｃｈｏｏｌ,               ｓｉｎｃｅ               ｔｈｅ               ｔｅａｃｈｅｒ'ｓ               ｆａｖｏｒｅｄ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔｓ,               ｔｈｅ               ｓｕｃｃｅｓｓ               ｏｆ               ｔｈｅ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔ               ｐｏｐｕｌａｔｉｏｎ               ｉｓ               ｒｅｆｌｅｃｔｅｄ               ｉｎ               ｔｈｅ               ｈｉｇｈ               ａｍｏｕｎｔ               ｏｆ               Ａｓｉａｎｓ               ｂｅｉｎｇ               ｉｎ               ｔｈｅ               ｔｏｐ               10               ｏｆ               ｔｈｅ               ｓｃｈｏｏｌ               (Ｌｅｅ,               62,               56).

    Ｗｉｔｈ               ａｎ               ｉｎｃｒｅａｓｅ               ｏｆ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔｓ               ｂｅｉｎｇ               ｉｎ               ｔｈｅ               ｔｏｐ               ｏｆ               ｔｈｅｉｒ               ｃｌａｓｓｅｓ,               ｔｈｉｓ               ａｌｓｏ               ｅｆｆｅｃｔｓ               ｈｏｗ               ｉｎｓｔｉｔｕｔｉｏｎｓ               ａｎｄ               ｃｏｌｌｅｇｅｓ               ｓｅｅ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔｓ.
                   Ｅｖｅｎ               ｔｈｏｕｇｈ               ｔｈｅ               ａｍｏｕｎｔ               ｏｆ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔｓ               ｔｏ               ｇｅｔ               ｉｎｔｏ               ｔｈｅ               Ｉｖｙ               Ｌｅａｇｕｅ               ｓｃｈｏｏｌｓ               ａｎｄ               ｕｎｄｅｒｇｒａｄｕａｔｅ               ｐｒｏｇｒａｍｓ               ｌｉｋｅ               Ｕｎｉｖｅｒｓｉｔｙ               ｏｆ               Ｃａｌｉｆｏｒｎｉａ               ａｔ               Ｂｅｒｋｅｌｅｙ               ｉｓ               ｉｎｃｒｅａｓｉｎｇ               ｔｈｅｒｅ               ｗａｓ               ａ               ｐｏｉｎｔ               ｗｈｅｒｅ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎｓ               ｗｅｒｅ               ｄｉｓｃｒｉｍｉｎａｔｅｄ               ａｇａｉｎｓｔ               ａｎｄ               ｆａｃｅｄ               ｄｉｆｆｉｃｕｌｔｉｅｓ               ｉｎ               ｇｅｔｔｉｎｇ               ｉｎｔｏ               ｃｅｒｔａｉｎ               ｓｃｈｏｏｌｓ               ａｎｄ               ｅｓｔａｂｌｉｓｈｍｅｎｔｓ.

    Ｆｏｒ               ｅｘａｍｐｌｅ,               ａｔ               ＵＣ               Ｂｅｒｋｅｌｅｙ               ｆｒｏｍ               1983               ｔｏ               1984               ｔｈｅｒｅ               ｗａｓ               ａ               ｄｒｏｐ               ｉｎ               ｔｈｅ               ａｍｏｕｎｔ               ｏｆ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔｓ               ａｃｃｅｐｔｅｄ,               ｗｈｉｃｈ               ｉｓ               ｓｅｅｎ               ａｓ               ｂｅｉｎｇ               ａ               ｄｉｓｃｒｉｍｉｎａｔｏｒｙ               ｐｒａｃｔｉｃｅ               ｄｕｅ               ｔｏ               ｔｈｅ               ａｎｔｉ-Ａｓｉａｎ               ｓｅｎｔｉｍｅｎｔｓ               ｏｎ               ｃａｍｐｕｓ.

    Ａｆｔｅｒ               ｃｌｏｓｅ               ｓｃｒｕｔｉｎｙ               ｏｆ               ＵＣ               Ｂｅｒｋｅｌｅｙ               ａｎｄ               ｍａｎｙ               ｏｔｈｅｒ               ｓｃｈｏｏｌｓ               ｉｎｃｌｕｄｉｎｇ               Ｙａｌｅ,               Ｐｒｉｎｃｅｔｏｎ,               Ｓｔａｎｆｏｒｄ,               ａｎｄ               ＵＣＬＡ               ａ               ｄｅｃｒｅａｓｅ               ｉｎ               ｔｈｅ               ａｍｏｕｎｔ               ｏｆ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔｓ               ａｃｃｅｐｔｅｄ               ｗｅｒｅ               ｆｏｕｎｄ.

    Ｔｈｅｓｅ               ｓｃｈｏｏｌｓ               ｄｉｄ               ｎｏｔ               ａｄｍｉｔ               ｔｏ               ｐｒａｃｔｉｃｉｎｇ               ｄｉｓｃｒｉｍｉｎａｔｏｒｙ               ａｃｃｅｐｔａｎｃｅ               ｐｏｌｉｃｉｅｓ,               ｂｕｔ               ｂｌａｍｅｄ               ｐａｒｔ               ｏｆ               ｔｈｅ               ｈｉｇｈ               ａｄｍｉｓｓｉｏｎ               ｒａｔｅｓ               ｏｆ               ｎｏｎ-Ａｓｉａｎｓ               ｔｏ               ｃｈｉｌｄｒｅｎ               ｏｆ               ａｌｕｍｎｉ               (Ｆｏｎｇ,               103-104).

    Ｔｈｅｒｅｆｏｒｅ,               ｔｈｅ               ｗａｙ               ｔｈａｔ               ｉｎｓｔｉｔｕｔｉｏｎｓ               ｖｉｅｗ               ｔｈｅ               ｍｏｄｅｌ               ｍｉｎｏｒｉｔｙ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔ               ａｆｆｅｃｔｓ               ｔｈｅ               ｓｔｕｄｅｎｔ'ｓ               ａｃｃｅｓｓ               ｉｎｔｏ               ａ               ｓｃｈｏｏｌ               ａｎｄ               ｅｆｆｅｃｔｓ               ｈｉｓ               ｏｒ               ｈｅｒ               ｅｄｕｃａｔｉｏｎ               ａｓ               ｗｅｌｌ.
                   Ｔｈｅ               ｍｏｄｅｌ               ｍｉｎｏｒｉｔｙ               ｓｔｅｒｅｏｔｙｐｅ               ａｆｆｅｃｔｓ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔｓ               ｉｎ               ｒｅｇａｒｄ               ｔｏ               ａｃａｄｅｍｉｃｓ               ｉｎ               ｍａｎｙ               ｗａｙｓ.

    Ｂａｓｅｄ               ｏｎ               ｔｈｅ               ｃｕｌｔｕｒａｌ               ｉｎｆｌｕｅｎｃｅｓ               ａｎｄ               ｖａｌｕｅｓ               ｔｈａｔ               ａｒｅ               ｉｎｓｔｉｌｌｅｄ               ｉｎ               ａｎ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔ,               ａ               ｓｅｎｓｅ               ｏｆ               ｆｉｌｉａｌ               ｐｉｅｔｙ,               ａ               ｓｔｒｏｎｇ               ｗｏｒｋ               ｅｔｈｉｃ,               ａｎｄ               ｔｈｅ               ｄｅｓｉｒｅ               ｆｏｒ               ａ               ｇｏｏｄ               ｅｄｕｃａｔｉｏｎ               ａｒｅ               ｉｎｇｒａｉｎｅｄ               ｉｎ               ｔｈｅ               ｃｈｉｌｄ,               ｗｈｉｃｈ               ａｆｆｅｃｔｓ               ｔｈｅ               ｓｔｕｄｅｎｔｓ               ａｃａｄｅｍｉｃ               ｐｅｒｆｏｒｍａｎｃｅ.

    Ｔｈｅ               ｍｏｄｅｌ               ｍｉｎｏｒｉｔｙ               ｓｔｅｒｅｏｔｙｐｅ               ｍｉｇｈｔ               ｐｕｓｈ               ｓｔｕｄｅｎｔｓ               ｔｏ               ｗｏｒｋ               ｈａｒｄｅｒ               ｔｏ               ｐｌｅａｓｅ               ｔｈｅｉｒ               ｐａｒｅｎｔｓ               ａｎｄ               ｔｏ               ｆｕｌｆｉｌｌ               ｔｈｅ               ｒｏｌｅ               ｔｈａｔ               ｔｅａｃｈｅｒｓ               ｏｒ               ｔｈｅｉｒ               ｐｅｅｒｓ               ｍｉｇｈｔ               ｈａｖｅ               ｆｏｒ               ｔｈｅｍ,               ｗｈｉｃｈ               ｐｕｔｓ               ｔｈｅｓｅ               ｓｔｕｄｅｎｔｓ               ｕｎｄｅｒ               ａ               ｔｒｅｍｅｎｄｏｕｓ               ａｍｏｕｎｔ               ｏｆ               ｐｒｅｓｓｕｒｅ.

    Ｏｒ               ｓｔｕｄｅｎｔｓ               ｍｉｇｈｔ               ｈｉｄｅ               ｂｅｈｉｎｄ               ｔｈｅ               ｍｏｄｅｌ               ｍｉｎｏｒｉｔｙ               ｓｔｅｒｅｏｔｙｐｅ               ｂｅｃａｕｓｅ               ｔｈｅｙ               ａｒｅ               ａｓｈａｍｅｄ               ｔｏ               ｓｈｏｗ               ｐｅｏｐｌｅ               ｔｈｅｉｒ               ｆａｉｌｕｒｅ               ｔｏ               ｆｕｌｆｉｌｌ               ｔｈｅ               ｓｔｅｒｅｏｔｙｐｅ.

    Ｉｎ               ａｄｄｉｔｉｏｎ,               ｔｈｅ               ｍｏｄｅｌ               ｍｉｎｏｒｉｔｙ               ｓｔｅｒｅｏｔｙｐｅ               ａｆｆｅｃｔｓ               ｏｎｅ'ｓ               ａｃａｄｅｍｉｃ               ｐｅｒｆｏｒｍａｎｃｅ               ｉｎ               ｔｈｅ               ｃｌａｓｓｒｏｏｍ               ａｓ               ｗｅｌｌ               ｂａｓｅｄ               ｏｎ               ｈｏｗ               ｔｈｅ               ｔｅａｃｈｅｒ               ａｎｄ               ｉｎｓｔｉｔｕｔｉｏｎ               ｖｉｅｗｓ               Ａｓｉａｎ               Ａｍｅｒｉｃａｎ               ｓｔｕｄｅｎｔｓ               ｔｈｒｏｕｇｈ               ｔｈｅ               ｓｅｌｆ-ｆｕｌｆｉｌｌｉｎｇ               ｐｒｏｐｈｅｃｙ               ｔｈｅｏｒｙ               ａｎｄ               ａｃｃｅｐｔａｎｃｅ               ｐｏｌｉｃｉｅｓ               ｉｎｔｏ               ｔｈｅｉｒ               ｉｎｓｔｉｔｕｔｉｏｎ.

    Ｔｈｅｒｅｆｏｒｅ,               ｅｖｅｎ               ｔｈｏｕｇｈ               ｔｈｅ               ｍｏｄｅｌ               ｍｉｎｏｒｉｔｙ               ｓｔｅｒｅｏｔｙｐｅ               ｍｉｇｈｔ               ｂｅ               ｐｏｓｉｔｉｖｅ               ｏｎ               ｔｈｅ               ｓｕｒｆａｃｅ,               ｔｈｅ               ａｆｆｅｃｔ               ｉｔ               ｈａｓ               ｏｎ               ｅｄｕｃａｔｉｏｎ               ｉｓ               ｂｏｔｈ               ｇｏｏｄ               ａｎｄ               ｄｅｔｒｉｍｅｎｔａｌ.






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